Shop Promise is a dynamic feature designed to boost conversion rates by providing customers with precise delivery dates. This tool leverages Shopify's data on your order fulfillment history and reliable transit time estimates to predict accurate delivery dates, offering your customers a sense of reliability and assurance during their shopping experience.

The Shop Promise badge, a mark of timely delivery, is showcased next to delivery dates for eligible domestic deliveries in the United States expected to arrive within five days or less. Visible on product pages, throughout the checkout experience, and in the Shop app, the badge not only underscores your commitment to prompt delivery but also highlights enticing incentives like free shipping when available.

Understanding the Delivery Date Estimation

The delivery date shown to customers may be conservative for several reasons, including long-distance shipping or orders placed outside regular fulfillment hours. Shop Promise prioritizes realistic expectations to maintain customer satisfaction but adapts to logistical changes and external factors to ensure the most accurate delivery predictions. For orders lacking sufficient data for a reliable prediction, Shopify opts not to provide an estimated delivery date at checkout, prioritizing accuracy and customer trust.

 

Eligibility and Application for Shop Promise

To feature Shop Promise on your Shopify store, certain criteria must be met, including active subscriptions to specific Shopify plans, Shop Pay activation, and fulfillment operations based in the United States. It's important to note that Shop Promise might be temporarily removed from orders if not all items in a customer's cart qualify, particularly for stores using calculated shipping rates or Hydrogen storefronts.

 

Requirements for Shop Promise

Your store must fulfill several requirements, including maintaining a Basic Shopify plan or higher, activating Shop Pay, and adhering to Shopify Payments with a U.S.-based fulfillment location. Additionally, ensuring your shipping settings are up to date and adhering to Shopify's Acceptable Use Policy is crucial. Delivery standards, such as on-time fulfillment, delivery within five days, tracking inclusion, and affordable shipping costs, play a significant role in maintaining eligibility for Shop Promise.

 

Leveraging Shop Promise for Your Store

Shop Promise serves as a powerful tool for enhancing customer confidence through reliable delivery dates, thereby potentially increasing conversion rates. By meeting Shopify's specified criteria and maintaining high delivery standards, you can provide an exceptional shopping experience underscored by the assurance of timely deliveries, all while enjoying the benefits of increased customer trust and satisfaction.