Selling gift cards on your Shopify store is a fantastic way to boost sales, attract new customers, and retain existing ones. Gift cards act as a flexible payment method for future purchases in your online store, offering both convenience and choice to your customers. Here's an overview of how you can leverage gift cards on Shopify, regardless of your subscription plan.

Setting Up Gift Cards on Shopify

1. Availability Across All Plans: The option to sell gift cards is available on all Shopify subscription plans, making it an accessible feature for every Shopify merchant.

2. Adding Gift Cards: To start selling gift cards, you'll need to add them as a special type of product in your Shopify admin. This process is similar to adding any other product but with a focus on the gift card's unique attributes, such as denominations.

3. Compliance with Shopify’s Terms: It's important to note that by selling gift cards, you agree to comply with Shopify's gift card terms of service. Make sure to review these terms to ensure your gift card practices are in alignment.

Using Gift Cards in Your Store

Gift cards can be utilized in various ways to enhance your business strategy:

• Sell as a Product: Just like any other item in your store, gift cards can be listed for customers to purchase. This is a great way to encourage shopping, especially during holiday seasons or special promotions.

• Social Media Promotion: Sharing links to your gift card products on social media platforms can increase visibility and drive sales.

• Customer Incentives: Issuing gift cards for free as rewards or incentives can boost customer loyalty and satisfaction. This can be particularly effective as part of a customer service strategy to address issues or as a reward for loyalty program members.

Digital and Physical Gift Cards

• Digital Gift Cards: Upon purchase or issuance, customers receive an email with a unique digital gift card code. This code is used at checkout to redeem the gift card’s value towards a purchase.

• Physical Gift Cards: If you're using Shopify's Point of Sale (POS) system, you have the option to issue both digital and physical gift cards. This versatility is especially useful for businesses that operate both online and brick-and-mortar stores.

Tracking and Reporting

Gift card sales are processed and reported differently from regular product sales. Shopify provides a dedicated gift card sales report that helps you track the sale, redemption, and balance of gift cards. This report is crucial for accurate accounting and managing the financial aspects of your gift card program.



Gift cards are a versatile and powerful tool for any Shopify store, offering a way to increase revenue, enhance customer engagement, and streamline the shopping experience. By understanding how to effectively implement, promote, and manage gift cards, you can unlock new opportunities for your business’s growth and customer satisfaction.